Influence: The Psychology of Persuasion
Robert Cialdini · 1983
Lindy Score
43 yrs
Age
5
Endorsers
Why it endured
Six principles of persuasion — reciprocity, commitment, social proof, authority, liking, scarcity — backed by decades of research. The most practically useful book on human behavior ever written. Required reading for anyone who deals with people.
What they're saying
5 people recommend this book
“Cialdini's influence on my thinking has been very great. I recommend Influence to everyone.”
Poor Charlie's Almanack
“I've been recommending Influence for years. Understanding the principles of persuasion is essential.”
Berkshire letter
“Influence by Cialdini is one of those rare books that immediately changes how you see the world.”
“I've recommended Influence more than any other business book. Understanding the six principles of persuasion is practical immediately.”
The Tim Ferriss Show
“Scott, you got me to buy Cialdini's bk. There is nothing in it that is both true & not known by 15th century chroniclers.”